However, the company formerly occupied a niche in a particular segment, are often unable to quickly restructure its business, subject to such changes. What hinders the development of high demand business? Creating a full-scale spa business is costly to the equipment and professional equipment, large areas, etc., that can afford very few. This suggests quite natural solution – the reorganization of the salon business, creation of spas and spa areas in the existing beauty salons. And, finally, in Russia there were professionals who are able to solve this challenge, develop and implement the concept of spa, taking into account existing salon business, to offer cost-effective professional equipment, regardless of the "footage", after all, a 20 'square' to create a "heavenly" place for the client, and high performance area for the business owner (SPArus). The myth of the fabulous cost of living create a spa razvenchen now in Russia. Thanks to the developed know-how in the field of ergonomic modular organization of space and the formation of the working areas, cost of spa equipment, one enterprise may perform the functions of several companies. Such prospects of salon and spa business can not fail to please. The evolution of services takes place simultaneously with the development of different areas of human activity, and the person as such.
Cooperating and in contact with these trends, service runs a loop that has the ability to update and improve upon completion of each phase of development. Concept enterprises of the beauty industry can have different formats, but each must represent a rich range of services necessary for recovery, recovery, improve appearance, and intended for comfortable communication and leisure clients. It is the use the full range of possibilities to build a new salon business makes it possible to predict the effective development of businesses and ensure demand for our services. Moreover, the potential gains and losses on Russia's WTO entry to service industries will largely depend on how quickly companies can gain competitive advantage. Enterprises of the spa industry (in areas of beauty salons, among others) make it possible not only to effectively develop their own business, but under this scheme to create a network of corporate and franchise businesses. Emphasis should be not to focus on and fight with rivals for a potential client, and to create conditions for transition to customer value: thus opens up new and not covered by the competition space market. In order to achieve these market conditions, building an effective business, you simply need to "reconstruct" the elements of value to the customer, providing him with all the possible range and the right choice of services in one area.